Anna Sophie and Christina in collaboration with Matinique
From the rose fields identifies relevant sustainability agendas and addresses their related issues through the choice of materials – a material manifestation of ideas.
We all hope to make sustainable choices. But sustainability is a complex subject. So how do we navigate the issues, and design the opportunities to make great choices? When do customers and brands have the best chance to act sustainably?
In sustainability, we have simple and visible choices, and invisible, complex choices. The idea of sustainable veganism is easy for customers to navigate, and the choice to act accordingly, is simple and visible. Invisible choices include avoiding unhealthy chemicals and the dumping of toxic wastewater into rivers.
Customers have little chance of understanding and acting on invisible issues, but brands have the opportunity to address them through dedicated work with transparency of the production chain, certifications, testing and control.
A non-toxic style with the right labelling is worth more – to people, to the planet, and economically.